Creating tickets for your first event?
Here are the 10 top tips!
Whether you are selling them or giving them away for free, creating event tickets is one of the more important elements of hosting an event. Tickets help you learn more about your customers and communicate with them throughout their journey with your event. If they are your main source of income, or simply a way to keep track of the audience, securing a solid event ticketing process will make your event go smoothly. To help you think it all through, we have created a list of the 10 top tips for event ticketing.
1. Create a Ticket Sales Page
Creating a ticket sales page is a basic step that will put you in the business of selling tickets. It is important that this page is simple and clear and communicates all necessary information, such as the date, time and location of your event, as well as the cost of tickets, the format they are delivered in and the payment options available. Once you have this page, you can embed it across your own website and social media pages to make it as easy as possible to get tickets to your event.
2. Consider Tiered Pricing Options
Tiered pricing options allow you to offer a little something for everyone and makes it easy to release free tickets to clients or press. A basic ticket will offer interested attendees the price of admission and a more premium ticket will allow you to increase revenues by selling value adds to engaged fans with the budget for more. Premium tickets could include a more front row seat or a VIP experience such as a private networking session with the band or keynote speakers. You can also offer Early Bird discounts to encourage people to buy tickets early.
3. Create Mobile Ticketing Options
Consumers carry their phones with them everywhere, so offering a mobile ticketing option is a no-brainer. Create a ticket that can be scanned at the door by simply pulling out a mobile phone. This will make it easier for your ticket handlers and keep things moving quickly at the door so that customers can get inside and begin enjoying the event.
4. Choose Multiple Payment Methods
Klarna, Paypal, Visa, Mastercard, Twint, invoices. The list goes on. People pay in a lot of different ways these days. Make it easy for customers to transact in whichever way they are most comfortable by accepting multiple payment options. You don’t want them to have to leave their computer to get a different credit card and forget to complete the purchase.
5. Promote Ticket Sales
Once your ticket page is up and ready, you should promote the event across channels. Add the landing page to your emails and social media pages. You can even encourage the talent at your event to share these links to their audiences to help boost sales. Send follow ups and reminders to people that attended your previous events, as they will likely be interested in the next one.
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6. Embed the Ticket Engine on Your Website
The ticket sales landing page should be front and center on your event page. Anywhere that you are promoting the talent and keynote speakers for your event, you should also be making it easy to register and to buy tickets. You might even allow keynote speakers to embed the ticket page on their own sites.
7. Design a Memorable Ticket
Design is an important element in marketing and you should include this when creating tickets. While most people will likely use the mobile ticket, you should include your event’s image or company logo to take advantage of the branding opportunity of tickets.
8. Encourage Ticket Buyers to Invite a Friend
Word-of-mouth is a key element in marketing events as people like to go to events with their friends and colleagues. Make it easy for ticket buyers to share the event with friends. Create social sharing icons and forward-to-a-friend email buttons on the receipt page. Let your fans do your work for you and sell more tickets!
9. Allow Ticket Holders to Check in at Events
Checking in at an event digitally allows attendees to show off to their friends. This type of virtual bragging may actually boost last minute ticket sales among people in the area that want to join. By creating a check-in option, you are building in the element of socializing with a dash of FOMO. Tap into how people communicate with social media to promote your event.
10. Measure Event Analytics & Data
Ticket sales give you information about your attendees. You learn their name, email address, the time they purchased their ticket, the volume of tickets they purchased, if they shared their purchase on social media or checked into the event. Use this data to learn more about your audience and optimize marketing and ticket sales for future events.
Have a great event!
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